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Introduction
Search is changing. This is not new of course. From a certain perspective it has been on a trajectory of change since day one. But the arc of that trajectory has acquired, now, a steeper angle and a greater velocity to match the Web.
In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.
When everything is pulled into the Web the struggle changes from one of indexing information to one of classifying it correctly. Because the Web grows at such a prodigious rate, any kind of classification has to be machine driven and scalable, and there are only two possible ways this can happen: A, with human assistance, and, B, without
What this book covers
1. What Is Semantic Search?
2. What Is the Knowledge Graph?
3. What Is New in SEO?
4. Trust and Author Rank
5. What Is TrustRank?
6. How Content Became Marketing
7. Social Media Marketing and Semantic Search
8. There Is No Longer a “First” Page of Google
9. The Spread of Influence and Semantic Search
10. Entity Extraction and the Semantic Web
11. The Four Vs of Semantic Search
12. How Search Became Invisible
